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Google Testing Email Subscription Ads



4:45 pm on Dec 30, 2011 (gmt 0)

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Google Testing Email Subscription Ads [techcrunch.com]
Google is experimenting with its Google Adwords offerings, attempting to go beyond regular text ads with Google Email Subscription Ads, allowing companies to buy ads that automatically fill in a “Subscribe to newsletter (or whatever, I’m assuming)” slot with a given searcher’s Google email address during a search.

When asked to explain what exactly was going on, a Google representative gave me the following statement (which is basically a more official sounding version I just said):

“We’re currently running a small experiment of a new ad format that helps users sign up more easily for email subscriptions or other free newsletters. This new ad format contains a box within the ad that displays a user’s Google email address (if logged in). If a user chooses to click ‘Subscribe to newsletter’ then the email address is sent to the advertiser directly, which is clearly disclosed within the ad itself.”


7:49 pm on Dec 30, 2011 (gmt 0)


8:32 pm on Jan 11, 2012 (gmt 0)

Anyway to get involved with this?


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