Adwords in not showing correct CPA

The cost per conversion (1-click conversion) for some keywords is wrong

[crimsoni]

Hi,

I am running Adwords campaign for my few websites. If I see all keywords by selecting 'all time' the date range in Adwords Dashboard then the cost per conversion (1-click conversion) for some keywords is wrong (Total cost occurred/Total conversion for the same keyword).

Most of the keywords are showing correct Cost per conversion (1-click conversion).

Please share with me your findings, why the cost per conversion is wrong for some keywords.

Thanks

[RhinoFish]

there are many reasons...

+have you always had conv tracking in place?

+are you also looking at "all keywords" (not all but deleted)?

+how do you know the CPA it's showing is wrong (are you saying that they different from some the tracking system)?

[crimsoni]

For the keyword say 'red flowers' the total cost occurred is Rs.90,378.57 and the total conversions are 8, Adwords is showing Cost/conv.(1-per-click) Rs.2,216.15.

This all data is from Google Adwords dashboard with the data range 'all time' and the conversion tracking is working fine by Adwords conversion tracking code.

[RhinoFish]

the conversions (8) are also 1-per-click?

if you're looking at things under the keyword tab, are you looking at "all" keywords, or "all but deleted"?

[crimsoni]

Adwords dashboard has two types of conversions 'Conv.(1-per-click)' and 'Conv.(many-per-click)'. I am talking about 'Conv.(1-per-click)' and Cost / conv. (1-per-click). I am looking this keyword at 'all but deleted keywords'.

Please let me know if you need more information.

Thanks

[RhinoFish]

change it from "all but deleted keywords" to "all"...
is it correct then?

[crimsoni]

Yes, I checked it by changing from "all but deleted keywords" to "all"

The data is still wrong. I can provide you the Adwords dashboard screen shot but I am not finding the file attach option.

Thanks

[RhinoFish]

from the things you've described, this sounds like there is an error in the reporting. suggest you contact support. i've never seen it do the division incorrectly. sorry i couldn't help you solve this puzzle. good luck getting to the bottom of it.

[crimsoni]

I will write to Adwords about this issue.

Thanks.