joined:Dec 29, 2009
I am running Adwords campaign for my few websites. If I see all keywords by selecting 'all time' the date range in Adwords Dashboard then the cost per conversion (1-click conversion) for some keywords is wrong (Total cost occurred/Total conversion for the same keyword).
Most of the keywords are showing correct Cost per conversion (1-click conversion).
Please share with me your findings, why the cost per conversion is wrong for some keywords.