Senior Member from CA
joined:Nov 12, 2003
We are launching a new campaign in 2012 for the American market, and we want to pick 10 states for testing, balancing to achives 20% of the market by population. It would be far to costly to test on the entire US market.
We are looking at the young urban professional female as our demographic.
Rather than just pick 10 states at random; do some states perform better for ecommerce than others?
I'm not worried about a few tenths of a point; I'm worried about major differences.
So excluding Alaska and Hawaii or obvious reasons, and excluding any seasonal or other influence's (ie selling snowboards in florida); does any body have evidence that geographic unbiased products would convert better in one state rather than the other?