Big Ticket Items or Small Potatoes?

[webmastertexas]

Just wondering. I've just started testing out the Adwords waters (today, in fact), and was wondering what you guys who are making a living off Adwords are selling -- strictly big ticket items (for me that's $100 and up) or smaller, niche items? I'm going small, don't want to spend too much, or risk too much. Or did you guys start small, then realized you've got this Adwords licked, and went for the brass ring?

[Import Export]

If you run searches on Google you will see there are ads for as many thing as you can dream up. Big ticket, small niche, and everything in between.

Because you are new to this, I would have to say start small and work up in steady, small steps. You can burn a lot of money in no time if you are not carefull in maintaining visibility. Also, be sure to use conversion tracking (AW or your own) where applicable to help find what yields the highest ROI.

[webmastertexas]

No kidding. I was setting up my campaigns and assigning them $1/day, thinking "Well, it's just $1/day", but then realizing $1/day = $7/week = $28/month! And when you add five campaigns, which I started out with, that's almost $150/month!

[christh]

Before long I'm sure you'll be comfortable with $150/day! ;) I've steadily built things up from humble £1 a day beginnings to my current level of around £20 a day now; something I couldn't even have imagined when I first started out. And I've no doubt this is small potatoes to many of those here. Note that that £20/day is what I actually pay - most of my campaigns have their daily budget set way over what they actually receive.

I began with mainly low ticket items, whilst taking a few opportunistic pot-shots at some high ticket things. I don't think I really had the click volume at that time to do the high tickets justice - £1 a day just isn't going to get you many loans sold. But you never know when you might strike it lucky on the google roulette wheel.

Right now, 10 months down the line I'm very firmly on low/medium ticket stuff, on mostly 'nickel' clicks, which seems to be what's working best for me. I have a high ticket campaign which is making good returns, but I'm still not happy going above £0.15 per click on it. Raising your CPC too high is where you can really lose it.

[webmastertexas]

I'm going to give this a month to see if it pays off. If I make any profit at all, I'll keep at it, since it doesn't take all that much time. The area I'm currently working in seems to have little competition. That's either because I'm a genius and figured it out before most people, or there's no money in it. :D