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Negative keywords

eliminating one word

     
2:18 pm on Nov 23, 2011 (gmt 0)

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We have the unfortunate problem of having a very popular drink being part of our location name.

My question is I would like to eliminate searches when people just search for this 1 word without affecting searches & clicks for phrases that include this one word.

An example would be New York.
I want to eliminate all searches for just new.
If I put a negative key word "new" will that affect all the other phrases that use the word new - eg. New York?
2:56 pm on Nov 23, 2011 (gmt 0)

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I think there is a way to eliminate "new york" without just eliminating "new" because if you do just eliminate "new" then every phrase with "new" will be disregarded.

I hope that helps.
3:07 pm on Nov 23, 2011 (gmt 0)

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I don't want to eliminate New York - I want to eliminate all those that just search for the single word new
3:51 pm on Nov 23, 2011 (gmt 0)

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negative exact match. :-)
-[new]

on the positive side of the equation, you have 4 keyword match types (in AdWords). Exact and Phrase will ensure they include 'York' in their search. For Broad match, it doesn't require 'York' to be in their search, so use Mod Broad, which does.
New +York
or...
+New +York (also requires 'New')

more on Mod Broad here:
[adwords.blogspot.com...]
(print out the green chart, pin it to your wall)

more on Negative match types here:
[webmasterworld.com...]
(read it all the way thru, it gets good at the end)

have fun!
3:53 pm on Nov 23, 2011 (gmt 0)

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btw, -[new] ONLY blocks the exact search for 'New'.

given that most keywords are more complex than the example you chose, i bet Mod Broad will help you much more than negative exact match.
4:51 pm on Nov 23, 2011 (gmt 0)

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Thanks Rhino.
Off to read.

Have now read everything & the thing I have to do is [new].

The New York example is not very good.
More accurately would be Bourbon Street where you want to eliminate people just searching the word Bourbon.
The answer, of course, is [Bourbon] in negative keywords.

Thanks for the help.
2:41 pm on Nov 28, 2011 (gmt 0)

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...more on Mod Broad here:


Thanks for the link, RhinoFish:

One thing you notice about the different google products is that some features have great, easy to use instructions, while others don't.
2:54 pm on Nov 28, 2011 (gmt 0)

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that Mod Broad page is wonderful.
required reading for anyone doing ppc.
that overlapping match type chart is great!

you MSN, you listening?!?!?! add Mod Broad!
 

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