We read on Search Engine Land today about Google changing its algorithm so that Landing Page Relevancy is more of a factor for Quality Score.
We wondered what had been going on for the past few weeks. We've seen a couple of odd things going on with our accounts and wondered is anyone else was seeing anything similar.
The first thing we noticed is that we put a new account live last week and all keyword QS was over 7/10. That was all Brand and Generic keywords at 10/10 and even longtail product/semi generic keywords had a QS of 7/10. Most random! We guess it must be to do with landing page relevancy following on from this announcement on Search Engine Land, but still...generics with 10/10 QS...sweet!
The second thing we have noticed is that we have had accounts that have just received no traffic from the last week in September. We have not changed anything, budgets are all fine, credit on the accts, etc. When we looked at why there was no traffic, they notification bubble next to the keyword said that it was because the 'campaigns were not enabled.' However, they clearly were. But still there is no traffic coming through to some of the accounts, but then yesterday one of the accounts started receiving traffic again out of the blue!
Most random! Some strange goings on with AdWords at the moment. Anyone seeing anything else random?