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Google AdWords Algorithm Change.AdWords QS has gone crazy

Google AdWords Algorithm Change

12:46 pm on Oct 4, 2011 (gmt 0)

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We read on Search Engine Land today about Google changing its algorithm so that Landing Page Relevancy is more of a factor for Quality Score.

We wondered what had been going on for the past few weeks. We've seen a couple of odd things going on with our accounts and wondered is anyone else was seeing anything similar.

The first thing we noticed is that we put a new account live last week and all keyword QS was over 7/10. That was all Brand and Generic keywords at 10/10 and even longtail product/semi generic keywords had a QS of 7/10. Most random! We guess it must be to do with landing page relevancy following on from this announcement on Search Engine Land, but still...generics with 10/10 QS...sweet!

The second thing we have noticed is that we have had accounts that have just received no traffic from the last week in September. We have not changed anything, budgets are all fine, credit on the accts, etc. When we looked at why there was no traffic, they notification bubble next to the keyword said that it was because the 'campaigns were not enabled.' However, they clearly were. But still there is no traffic coming through to some of the accounts, but then yesterday one of the accounts started receiving traffic again out of the blue!

Most random! Some strange goings on with AdWords at the moment. Anyone seeing anything else random?
12:54 pm on Oct 4, 2011 (gmt 0)

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Yep, also on AdWords blog [adwords.blogspot.com...]
3:23 pm on Oct 5, 2011 (gmt 0)

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Yes I have noticed lots of strange happenings lately with AdWords as first mentioned in my post here: [webmasterworld.com ].

Iíve noticed it previously on the last few weekends but as of today the UK AdWords SERPs are all over the place. Constantly being shaken up. It seems that all previous ranking factors are out the window.

G is up to something and it *appears* that they're rotating ads so that the "sleepy" campaigns and accounts are squeezed for some of their unused budget.
4:34 pm on Oct 5, 2011 (gmt 0)

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Well, after so many years since the QS has been introduced, I still say that QS seems to be LOL with bitter taste in a mouth.

I'm just looking into a specific case where I have an ad pointing to URL www.example.com having the same in display URL.

The keyword [www.example.com] has QS 5/10. [example] is 6/10 as well as [example.com]. The real site name is well know brand which is two word phrase, so no way it has anything to do with generic terms.

AdWords, give me a break please. Like I have to do quantum physics in order to figure out why is this. Like we have the time to worry about this. How about having it right so we can concentrate on prospects, customers, and conversions.

And there are so many other examples where related keywords in the same ad group have such different QS:

[example] 5/10
[example.] 7/10

I don't say it's all that messy, but it is definitely about large sums of money over a period of time when about those QSs 5 vs 7 vs 10 and all in between. Google is fully responsible for this.