Broad match negative keyword affect other match types?

[srisudha]

Hi,

My keyword target term is "white cotton dress". But i added "white" as broad negative keyword. So my question is will it affect the phrase and exact matched keywords i have used?

[LucidSW]

Yes. You are in effect preventing your "white cotton dress" keywords from triggering your ads. Negative means "don't show my ads if this keyword is part of the search query".

[alexsel]

Can I ask what the purpose was of adding "white" as negative?

[RhinoFish]

the way we're using double quotes here, it can indicate either phrase matching, or just that you're quoting something... to avoid confusion, suggest using a single quote when quoting, and reserve the double quote for indicating phrase match.

if you added 'white' as a broad neg, you added -white

and yes, as others said, with that neg, you'll block all of these positive keywords:
[white cotton dress]
"white cotton dress"
white cotton dress

but...

on the broad 'white cotton dress', you won't block everything.
for example, synonyms to white, may come thru, like:
ivory cotton dresses
bleached cotton sundress
cotton dresses that match magnolia flowers

you can address those by using modified broad, like:
+white +cotton +dress