Welcome to WebmasterWorld Guest from 54.159.50.111

Forum Moderators: buckworks & eWhisper & skibum

Message Too Old, No Replies

Broad match negative keyword affect other match types?

     
10:17 am on Sep 8, 2011 (gmt 0)

New User

joined:May 19, 2011
posts:6
votes: 0


Hi,

My keyword target term is "white cotton dress". But i added "white" as broad negative keyword. So my question is will it affect the phrase and exact matched keywords i have used?
1:19 pm on Sept 8, 2011 (gmt 0)

Preferred Member

10+ Year Member

joined:Sept 14, 2005
posts:478
votes: 0


Yes. You are in effect preventing your "white cotton dress" keywords from triggering your ads. Negative means "don't show my ads if this keyword is part of the search query".
4:02 pm on Sept 8, 2011 (gmt 0)

Junior Member

joined:May 22, 2011
posts: 98
votes: 0


Can I ask what the purpose was of adding "white" as negative?
4:41 pm on Sept 8, 2011 (gmt 0)

Senior Member

WebmasterWorld Senior Member 5+ Year Member

joined:June 20, 2006
posts:1878
votes: 5


the way we're using double quotes here, it can indicate either phrase matching, or just that you're quoting something... to avoid confusion, suggest using a single quote when quoting, and reserve the double quote for indicating phrase match.

if you added 'white' as a broad neg, you added -white

and yes, as others said, with that neg, you'll block all of these positive keywords:
[white cotton dress]
"white cotton dress"
white cotton dress

but...

on the broad 'white cotton dress', you won't block everything.
for example, synonyms to white, may come thru, like:
ivory cotton dresses
bleached cotton sundress
cotton dresses that match magnolia flowers

you can address those by using modified broad, like:
+white +cotton +dress