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Top Vs Side

how do you interpret the numbers

     
4:47 pm on Sep 1, 2011 (gmt 0)

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Adwords reporting now lets you see a "segment" of where your ad is showing called Top Vs. Side.

See it when you download your keyword click through reports (you have to add it as a segment).

This is NICE. But many questions remain.

I see I have a nice CTR for "top" listings that average a 6.1 position.

How can this be?

I never see more than 3 ads in the top position.

They also segment out "search partners" so you can see what's going on there and that might account for the weird number but this doesn't seem to be the case.

Anyone got any insight on how this really works?
7:02 pm on Sept 1, 2011 (gmt 0)

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I see I have a nice CTR for "top" listings that average a 6.1 position. How can this be?


It can't. Your data is either inaccurate or you may be reading it incorrectly.

Make sure you're reading data for Google search: Top and not Google search: Side

Hope it works out.
7:18 pm on Sept 1, 2011 (gmt 0)

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I agree that "it can't" - but it does...

it is a very small data set of 3 key words that ran for a week back in July.

1 in 3 are "Google search: Top" is greater than 3.

could be explained away with the "small data set" excuse - but I've see it on much bigger accounts and will weigh in on those when I am in that data set.

One is 6.1
 

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