Adwords reporting now lets you see a "segment" of where your ad is showing called Top Vs. Side.
See it when you download your keyword click through reports (you have to add it as a segment).
This is NICE. But many questions remain.
I see I have a nice CTR for "top" listings that average a 6.1 position.
How can this be?
I never see more than 3 ads in the top position.
They also segment out "search partners" so you can see what's going on there and that might account for the weird number but this doesn't seem to be the case.
Anyone got any insight on how this really works?