CPC vs Exchange rates

Losing out on this

[madmatt69]

Any chance of Google lowering some of the costs based on exchange rate?

When I signed up for AdWords I chose to pay in US currency, but when I said I was in Canada it automatically switched me to Canadian dollars.

Now instead of paying 5 cents US (6 cents Canadian at current rates) I'm paying 8 cents Canadian.

2 cents might not sound like a lot but it sure adds up. For example, today already it would have made a $10 difference. Multiply that by 30 days in a month, and that's about $300.

Anyone know of a way to switch your account currency, or has anyone got a clue as to if they plan on adjusting their rates?

[PeteM]

Can I pay for my UK campaign in $$$'s now that there's nearly $2 to £1?

[madmatt69]

It'd just be nice if it was a level playing field for all advertisers, regardless of location.

I might be in Canada but I advertise in the US - But an american advertiser would autmatically have a one up on me because they can get more ads for their buck. If 8 cents Canadian was based on an exchange rate a year ago, things have changed and it's no longer even.

Maybe a once or twice a year revision of the cost per click to bring it closer in-sync?

[Robsp]

You cannot change the currency once it is set in an account and G taked the exchange rates into consideration in the bid rank formula.

So 5 US$ct against 5 euro cent will put the euro on top. Having your account in dollars helps if you are the only bidder and hence pay the minimum of 5 US$ct which is lower than anywhere else.

[madmatt69]

Do you know for sure that the rate is taken into consideration? Is that a policy?

If so, great. If not - Boooo :(

[Robsp]

It is and there are several posts on this forum about this topic (do a search).

An interesting question is of course which exchange rate is used and how "up-to-date" this is...

[ams_david]

And to make it really interesting (or confusing)...

While Google may calculate the adwords exchange rates daily, for advertisers the important things are the actual exchange rates on:

1) the day you pay google

and

2) the day you get paid

So the risk/rewards of using multiple currency can really depend on how fast exchange rates change.