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Keyword Modification - Time for it to hit #1 again

Organizing Campaign

     
2:09 pm on Aug 14, 2011 (gmt 0)

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I was just curious how long it takes if I was to take a keyword away from a group and build another just for that word. Let's say this word is a high value to our online traffic. What are the factors I need to consider before moving it. How long have you guys seen for it to rank in the top 3. Keeping in mind the landing page did not change nor the ad.

Thx
3:02 pm on Aug 14, 2011 (gmt 0)

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If this is a high value keyword I'd suggest moving the other lower value keywords out into their own ad group; instead of moving this one.
5:10 pm on Aug 14, 2011 (gmt 0)

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Is that because of the history of impressions, CTR, ETC
6:45 pm on Aug 14, 2011 (gmt 0)

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wrocka, the history of your keyword will not be affected by placing it in a new ad group. I know, because I do it all the time. As soon as you accumulate traffic it should get the same or higher quality score, and you'll be in the desired position. I oftentimes find that placing high volume keywords in new ad groups help their ad rank. What you could do is run identical keywords simultaneously in both ad groups for a short period of time to ensure that new keyword is picking up impressions, then pause old version.
8:53 pm on Aug 14, 2011 (gmt 0)

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Great Idea... Thx

Very Helpful, YOU ROCK
6:08 pm on Sept 10, 2011 (gmt 0)

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dont move this keyword, you may change other lower value keywords. It would be better for you.
7:58 pm on Sept 10, 2011 (gmt 0)

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@mikeavery11

Thanks for the detailed recommendation..

It would be better for you


This is a baseless statement. You may think you don't have to explain your thoughts but I'm curious to hear them.

This is a clear example of priorities, following the 80/20 rule. You make sure the keywords in your program that deliver most of your overall value are fully optimized. In Wrocka's case, if a keyword has been identified as high value, you make sure it gets the right kind of attention. That means placing it in a separate ad group and writing ad copy that is tightly connected to that keyword.

It's all about achieving the magic 10 in quality score. Creating tightly themed ad groups is a good start towards that goal.
 

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