We Didn't Notice A Disabled Adwords Campaign

Not even noticed

[aleksl]

Was reading though the Adwords forum and after this thread:
Adwords Click Fraud Unacceptable [webmasterworld.com]
decided to post my own recent experience.

We just inadvertently tested a deactivated Adwords campaign. It turns out due to Credit card bounce (and total refusal of Google to allow non-google email address for notifications) our Adwords has been down for 19 days for our eCommerce store.

AND WE DID NOT EVEN NOTICE.

In fact, not even that we are having a months of our lives, we are actually averaging more $ per day than any other month in the past.

Month was so good it took me more than 2 weeks to pay attention that something wasn't right in analytics.

This is a solid NNNN per month campaign.

Hopefully this gives some hope to people who sing "what if google is turned off tomorrow" doom song.

[netmeg]

(Actually it makes me wonder why you aren't tracking your sources more closely, but oh well)

[aleksl]

G is pretty darn consistent as far as distributing traffic, unless you do something drastic you are bound to get those 123 visitors day after day after day...and mathematician in me tells me it isn't a random user fluctuation ;) so after a while watching it becomes an day of watching paint dry

I saw a small dip in traffic, but it was clearly offset by an increase in other places, and it correlated with seasonal fluctuations. fooled me. but since we didn't see too much of an order drop (saw # of orders drop, but $ value shoot up), just wondering what sort of junk they are sending our way....

[RhinoFish]

seems like these posts are mixing paid/ppc and organic...

as for just ppc, % of sales from ppc varies wildly by niche, products, biz goals, site type, pricing, breadth of offers and many, many other factors.

i routinely see businesses where over 50% of sales come from paid search.

glad the loss didn't hurt you, but don't think it's a wellspring of panacea-like hope for most people who run paid search. just saying for most who take the time to run paid search, it's likely because they would notice it if it went away.