Understanding the "Intent" of Keyword Searches (keyword decompression)

[Planet13]

Hi there, Everyone:

Howie Jacobson of Adwords for Dummies (I know, but I got to start somewhere) talks about extracting the INTENT of a keyword search (he calls this "keyword decompression")

For example; if someone types in "jersey shore" are they looking for the TV show? the best beaches in New Jersey? Directions to the beach?

In short, what do they really want to find?

Is there any way to figure that out through any of the adwords tools or other tools on the web? Is there a way to tell that, for example, X percent of people who searched for jersey shore were looking for the tv show, while Y percent were looking for reviews of public beaches, and Z percent were looking for driving directions?

Thanks in advance.

[alexsel]

If anyone has a free answer to that question, I'd like to hear it :)

[Planet13]

I guess I should mention that the closest thing I have found so far is the "related searches" at the bottom of the SERPs. I am GUESSING that means that people who searched for the keyword ALSO searched for the things listed in the related searches, but you knwo what they say when you assume...

[eWhisper]

One of my favorite ones for getting closer to this is adLabs; but Microsoft has let all the page go to 404s for several months. If it ever comes back; you can get some insight there.

Another tool is Yahoo clues:
[clues.yahoo.com...]

It's not perfect; but will get you closer to info (especially previous and next keywords).

Finally, you have Google insights. If you look at the category percentages, that's a decent (not perfect) look into search intent by category: [google.com...]

[Planet13]

Thank You, eWhisper:

Yeah, I see that the adlabs.microsoft is all messed up now. I guess it stopped working earlier this year.

I will try the other links you gave.

thanks again.