I was quite surprised last night to see an ad on my gmail account where the display URL was in all CAPS.
I took a screenshot & put it on my blog but I'm wondering if anyone else has seen this around? It did stand out but I though automatically the display URL would be turned to lowercase for both GDN & the search network.
I just went into my Gmail account (hardly ever do) and did see ads with capitalized URLs. Don't know why they lower case them in the search engine. I don't even know if they do so for the search partners.
Capitalization does get better responses yet Google said no. I remember Netmeg being mad as hell when that was announced. I'm not too happy about it either.
I had many ads with display url in all CAPS, and they all were approved for both search and display network... try yourself, make some kind of ad with display url in all CAPS just to see whether it's getting approved or not... Nothing strange or new about it...
P.S. My urls were short maybe that's the reason, say your ad is for United States Air Force, you would not be happy with usaf.mil display url... instead you would go for USAF.mil and that would be justified... Considering the fact that almost all keyword/brand holding urls are displayed with the firs character in CAPS...
Display URL's have always been shown on the Display Network with their capitalization, which includes ads on Gmail.
It was only on Search that Google forced all lowercase.
That's good to know. I didn't notice that GDN was still keeping the uppercase letters in the display URLs. I have to admit I probably got the notice in Japanese & can't remember if they were specific about the changes only affecting search & not content.