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Anyone seeing ads with all caps display URL?

     
1:34 am on Jul 25, 2011 (gmt 0)

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I was quite surprised last night to see an ad on my gmail account where the display URL was in all CAPS.

I took a screenshot & put it on my blog but I'm wondering if anyone else has seen this around?
It did stand out but I though automatically the display URL would be turned to lowercase for both GDN & the search network.
5:57 am on July 25, 2011 (gmt 0)

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I generally Cap the initial letter of each individual word in the diplay URL!

www.WebmasterWorld.com
9:59 am on July 25, 2011 (gmt 0)

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Even if you do that in adwords editor the system makes it lowercase automatically.
7:21 pm on July 25, 2011 (gmt 0)

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Yeah, been a few months since they lower-case the display URL. At least in search. Maybe those showing in Gmail don't get that treatment, which would be surprising.

I still cap words in the URL. You never know, they might change their minds about it.
7:39 pm on July 25, 2011 (gmt 0)

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I still cap words in the URL.


Me too.

Our testing found that we got the best user response with capitalized words in the URL, and no www.

Google has decided to do otherwise, at least for the moment, but I will continue to enter my display URLS into the system in the form *I* want.
11:48 pm on July 25, 2011 (gmt 0)

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If your display URL is shown in the top results beside the headline of the ad they still capitalise them the way you have in editor or the system.

It's still worth using them if that's your overall preference, as LucidSW says, you never know what they'll change.
2:47 pm on July 26, 2011 (gmt 0)

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Don't EVEN get me started on this lower case URL thing. I had one client drop his AdWords completely over it.
3:14 pm on July 26, 2011 (gmt 0)

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I still cap words in the URL. You never know, they might change their minds about it.


Me too, proper case always entered. Plus, when you export, to Import into MSN AdCenter (where case matters), you save a ton of work.
3:30 pm on July 26, 2011 (gmt 0)

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I just went into my Gmail account (hardly ever do) and did see ads with capitalized URLs. Don't know why they lower case them in the search engine. I don't even know if they do so for the search partners.

Capitalization does get better responses yet Google said no. I remember Netmeg being mad as hell when that was announced. I'm not too happy about it either.
6:50 pm on July 26, 2011 (gmt 0)

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Display url vs real url is very different. You SHOULD display whatever entices the visitor most but you SHOULD NOT capitalize any text within real urls, especially with images.

We're talking about Display url only correct? I find that first letter of each distinct word/section works best too.
7:22 pm on July 26, 2011 (gmt 0)

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Yes, we're talking display URLs. I don't capitalize destination URLs myself, but it shouldn't be a problem if you've configured your server properly.
8:13 pm on July 26, 2011 (gmt 0)

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Display URL's have always been shown on the Display Network with their capitalization, which includes ads on Gmail.

It was only on Search that Google forced all lowercase.
8:52 pm on July 26, 2011 (gmt 0)

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I had many ads with display url in all CAPS, and they all were approved for both search and display network... try yourself, make some kind of ad with display url in all CAPS just to see whether it's getting approved or not...
Nothing strange or new about it...

P.S. My urls were short maybe that's the reason, say your ad is for United States Air Force, you would not be happy with usaf.mil display url... instead you would go for USAF.mil and that would be justified... Considering the fact that almost all keyword/brand holding urls are displayed with the firs character in CAPS...
12:01 am on July 27, 2011 (gmt 0)

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Display URL's have always been shown on the Display Network with their capitalization, which includes ads on Gmail.

It was only on Search that Google forced all lowercase.


That's good to know. I didn't notice that GDN was still keeping the uppercase letters in the display URLs. I have to admit I probably got the notice in Japanese & can't remember if they were specific about the changes only affecting search & not content.
 

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