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Please give us more detail about why you say your campaigns fail.
You'll have to be ready to lose a bit upfront in the effort to find the right solution for you. Continue testing, continue trying new things and be patient.
One of the biggest things I try to figure out is "Is this a product that people are actually searching for, or do I need to figure out other ways to reach good eyeballs?"
You need to answer that first. Because if you don't know yourself why you deserve the sale, you sure can't convince the user.
Thanks, netmeg. I know you have touched upon it before, but do you have a systematic approach for determining your value proposition?
I wouldn't recommend relying on Google for keywords advice. Their goal and your goal isn't aligned.
I would pause the accounts build campaigns specific to each product. Bid exact with the product name. If your told not enough searches, then look for very related searches to the product...
So it's just depressing when the column with 'what they can do better" is full, and the column with "what I can do better" is blank...
Oh I know; I didn't come to this realization overnight. But it's also not going to get less depressing the longer you wait to do the exercise.