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Google Opens Up Call Metrics, Plans Bid-For-Calls Marketplace
This morning Google is announcing that its Call Metrics call-tracking capability is going to be generally available to all US and Canadian AdWords advertisers. ... Powered by Google Voice, ...
This would mark the arrival of PPCall advertising on Google and would exist in parallel with traditional PPC bidding. [searchengineland.com ]
Call Metrics, a simple way to get more phone calls and detailed call reports with AdWords, is now available to all advertisers in the US and Canada. Availability was limited since the introduction in November 2010, so thanks for holding.
Call Metrics works by assigning and placing a toll-free forwarding number next to your ad text on Google search pages. When a user sees your ad and calls the number, AdWords registers the call and forwards it to your business. So far, we’ve connected over 5 million calls for thousands of businesses. And calls generated from ads using Call Metrics last six minutes, on average.
[edited by: Brett_Tabke at 1:17 pm (utc) on Jul 21, 2011]
[edit reason] fixed link [/edit]
they need a script for the landing page, so we can make the same phone number dynamically appear on our pages (for those visitors), to complete the tracking feedback loop.Yes that would be a great idea, also it would be cool to remove the phone number from the ad and only have it show on the landing page.
joined:July 21, 2011
because if advertisers include a phone number in the ad visitors can call it without Google knowing the action took place