If you were taking over a large Adwords campaign with 30-50k keywords and a large budget, how would you conduct an audit to improve the campaign going forward?
Things on our minds are :
- Quality Score
- Negative Keywords ( this is a big one)
- Different locations
- Ad Groups
- Did I miss anything?
Is there software that can analyze and give recommendations. We currently do the process through an in-house spreadsheet running macros and formulas. In terms of ongoing , I would prefer not to use a tool that takes 5% of adspend.
Looking forward to your responses.