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Why small businesses use AdWords in a first place?

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11:21 am on Jul 1, 2011 (gmt 0)

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G'day webmasters,

If you'll need to name one reason small businesses use AdWords, what would it be (from their perspective, not ours)?
12:16 pm on July 1, 2011 (gmt 0)

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Adwords voucher from another supplier - takes away most of the financial risk for a trial campaign.
1:05 pm on July 1, 2011 (gmt 0)

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Good one. But why do they come up with using AdWords in a first place?
1:49 pm on July 1, 2011 (gmt 0)

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Because they want to appear in more prominant positions in the search rankings.

Their webmaster or techie orientated friend may have mentioned it.
Their competitors may be using it.
They might just be crafty b******s!
3:14 pm on July 1, 2011 (gmt 0)

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The web is just another advertising channel - G has the best publicity as a route to place ads in this channel.
5:38 pm on July 1, 2011 (gmt 0)

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If a small business has a website but no traffic, there is no better way to test out the effectiveness of the site than AdWords. It may be expensive, but it is immediate and reliable.
3:36 pm on July 5, 2011 (gmt 0)

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"immediate and reliable" is a great way of putting it. It's instant, guaranteed traffic. The quality of the traffic is based on your ad copy and keyword research. If you are a local company you can target your ads to geographic locations.
10:20 pm on July 8, 2011 (gmt 0)

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Diversification of advertising.
5:41 am on July 11, 2011 (gmt 0)

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wanting to generate more traffic to their website.
7:16 pm on July 11, 2011 (gmt 0)

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We started with AdWords when it first came out in 2002(?) as we were already using Goto.com (Overture, Yahoo & now MSN).

It was an instant success for our B&B business. It has been increasingly difficult to maintain a full program with them in the last 18 months because of high first page pricing. We are now using more TripAdvisor/FlipKey & less Google however we can't really be without.
4:43 pm on July 18, 2011 (gmt 0)

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Compared to the phone book advertising they used to do, AdWords is still a bargain - and you can actually track it.
2:38 pm on July 19, 2011 (gmt 0)

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Nutmeg:

I used to sell YP advertising (13 years) in the Ontario market prior to 1987. It was a great product then (& I made loads of money) however I assume the printed issue is like the buggy whip industry now.

After living in South America for more than 20 years I have lost all touch with what's happening up there now.
3:16 pm on July 19, 2011 (gmt 0)

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They pretty much sock you coming and going. We actually dropped all but our free listing.
3:17 pm on July 19, 2011 (gmt 0)

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Sorry, it's netmeg not nutmeg. :-)
6:12 pm on Sept 10, 2011 (gmt 0)

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Obviously the quality of the traffic is based on your ad copy and keyword research. If you are a local company you can target your ads to geographic locations.
4:56 am on Sept 13, 2011 (gmt 0)

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Reason: To increase sales.
7:43 am on Sept 13, 2011 (gmt 0)

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Increase traffic, branding and sales
 

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