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+1 Effect on AdWords Ads

     
5:48 pm on Jun 2, 2011 (gmt 0)

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Been reading about this +1 thing coming out tomorrow.

I was curious how AdWords advertisers may be affected by this?

In my particular case, I have different domains and landing pages for my various services/products. Are +1 ratings going to be tied to the display URL (domain) or the destination URL? Should I try to move toward using one domain and one landing page so the +1 counts are combined?

Also, all of my destination URL's have query strings which plug the keyword in for tracking. Are each of those going to be a unique URL with a separate +1 count?
11:37 pm on June 2, 2011 (gmt 0)

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My understanding is that this +1 thing is for SERPs so it should not affect Adwords. Beyond that, I know little else. Seems it makes more sense to tie it to individual pages, not a whole domain. And I'm sure query strings would be ignored.
8:49 pm on June 3, 2011 (gmt 0)

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it's on adwords...

adwords.google.com/support/aw/bin/answer.py?hl=en&answer=1187824
8:50 pm on June 3, 2011 (gmt 0)

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more:
adwords.google.com/support/aw/bin/topic.py?hl=en&topic=1152956
2:33 pm on June 4, 2011 (gmt 0)

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The biggest issue I'm seeing with the +1 is that its tied to a URL. If you use redirects then it just doesn't work correctly.

I've seen some examples where even adding tracking codes messes up the +1 button from being displayed.

Overall, not a huge fan of the implementation.