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New website - can I just change the landing page URL?

without causing a problem with adwords account

     

Hubie

2:15 pm on Jun 2, 2011 (gmt 0)

10+ Year Member



right now I have many campaigns that point to one single product. i decided to create a new dedicated domain for this product. i simply want to change the landing (and display) URL in my adwords account for all these campaigns.

I've never done a URL swap, and I dont want to fire off any red flags on my adwords account due to the entire domain changing. It is in fact the same exact product being advertised, with the same keywords, same ad, etc, just a new domain.

netmeg

3:45 pm on Jun 2, 2011 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



You'll be starting over without your history, but as long as you shut down your old campaigns, it shouldn't be a problem.

Hubie

3:50 pm on Jun 2, 2011 (gmt 0)

10+ Year Member



nm, can i just change the display and landing page url within the campaigns?

netmeg

6:46 pm on Jun 2, 2011 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Sure, I do it all the time. The history starts over, but if you don't care about that (and I usually don't) there shouldn't be any problem. Just make sure all the ads in the adgroup are going to the same TLD.

Eschatonic

8:02 am on Jun 9, 2011 (gmt 0)



Worth keeping control over the old URL, by the way. People have gotten burned for long-deleted campaigns which point to sites they no longer control.

Plus you can set it up as a redirect, as it's almost certainly got some residual SEO value.
 

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