Landing Page Question.

[brianhere]

Hi,

I’m unclear about landing pages having to do with PPC. I get that it’s ideal to have the ad copies keyword closely match the content of the lander. If I build a large campaign would I not need "a lot" of landing pages? What is the best way to go about building a lot of landing pages quickly or?

[netmeg]

I'm afraid this is WAY too broad a topic. I'm no landing page expert (wish I was) but it's part art and part science. Basically your landing page has to answer whatever question you asked (or implied) with your ad. It has to focus your user on whatever action you want him to take (sale, lead signup, whatever) with a minimum of distractions. You want to send him right down the funnel to conversion.

Since you're starting, you want to start small. Google some information on PPC landing pages, take a look at some samples for the type of business you're promoting. And test and test and test.

You *do* want different landing pages if you're using different types of pitches. For example, if I were doing a campaign about cleaning up water damage (I'm sitting here with a flooded basement this minute which is what put it in my mind) I might do one campaign from the perspective of property damage - I'd want one kind of landing page for that. Then I might also want to do a campaign about whether or not water damage can cause mold or mildew that would make your family sick. That's an entirely different take on the same service, so it would probably use different keywords, and different ads, and a different landing page, which focused on THAT aspect.

[RhinoFish]

re netmeg, i agree with every word she said, read her post again and again.

and buy Tim Ash's book, landing page optimization.

he speaks at many conferences, if you get the chance to see him speak, jump on it. if there's time, he'll answer questions about your site live, he's very sharp, and his experience is tremendously deep. you'll love the book - no fluff, all delicious time-tested, data-tested meaty input for you to digest. i've read my autographed copy 3 times.

[netmeg]

He's also got some videos up on YouTube of his webinars (which I have signed up for, and can recommend) So look him up there too.

[incrediBILL]

Let me make the concept of a landing page simple as snot:

It's about LANDING CUSTOMERS and if you can't fully explain why they should spend their money when they hit your landing page, you should turn off the PPC campaign until you can.

The first sentence is all you need to keep them on your page if it's compelling.

If not, BOUNCE, PPC money lost.

[brianhere]

I just bought the Tim Ash book and studied the You Tube video you referenced. Thank you for your time.