Senior Member from CA
joined:Nov 12, 2003
Over the years we have tuned our adwords account, and we are getting good click thru rates, and excellent conversions in the Canadian marketplace.
The US market has similiar demographics and cultural values, but with more competition, however the market is 9 times the size.
However, our US conversion rates are terrible; so much so I don't believe it is possible to be profitable, even with our highly tuned adwords campaign.
I'm grasping a straws, but I wonder if my site URL has anything to do with this.
Our Canadian site is called <widgets>-canada.com and our US site is called <widgets>-usa.com.
The two sites are identical; we just split them into a Canadian and US stream.
We have other niche market sites, and actually the American sites are doing better than the Canadian sites, but they dont have -usa in its name.
Would an American, be suspect from buying from a site that has -usa in its name?
I'm really at wits end why two indentical adwords optimized sites would show radically differnt adword results for a culturally similiar market, espeically when our pricing is competitive in both the Canadian and US markets.