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Personal Information Policy Update

4:04 pm on May 4, 2011 (gmt 0)

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Looks like they're requiring SSL for financial transactions at last. I can't imagine this will affect any serious merchant but hopefully it'll cut down on scammy sites.
4:52 pm on May 4, 2011 (gmt 0)

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Here are the key points on the AdWords Policy Change [adwords.blogspot.com]
If your site requests payment, financial, or personal information from visitors, please review the new requirements and make any needed changes to avoid having your ads suspended.

  • Clear, accessible disclosure before visitors submit personal informationOur existing policy requires you to clearly describe how any personal information you solicit will be used. Soon, we’ll require that your description must also be easily accessible before site visitors submit their details.
  • Option to discontinue direct communicationsIn the same description of how personal information will be used, you’ll also be required to describe how people can opt out of future emails, phone calls, or other direct communications.
  • SSL when collecting payment and certain financial and personal informationMany websites use what are known as Secure Sockets Layer (SSL) connections to encrypt sensitive information that travels between the user's browser and the website's servers. To help ensure user safety, AdWords policy will require all advertisers to use SSL when collecting payments and certain financial and personal information (like bank account and social security numbers).
  • 5:59 pm on May 4, 2011 (gmt 0)

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    This still does not resolve fishy websites that use PayPal as the only payment option.
    PayPal obviously satisfies all security requirements. Having any kind of a policy published on the website is not a big deal at all.
    Yet, not delivering promised product is obviously still possible.
    6:37 pm on May 4, 2011 (gmt 0)

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    Either way, requiring SSL means nothing at this point, SSL certificates can be acquired for peanuts or even free. They should have been more specific about the type of the SSL certificate.
    8:27 pm on May 4, 2011 (gmt 0)

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    WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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    It's a good first step - I'm all for these types of changes. There is more than can be done; but you can't do it all at once.
    11:02 pm on May 11, 2011 (gmt 0)

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    I've had a chat with our Google rep about this and if you have a site that just has a form for enquiry purposes the only thing they are really looking for is the privacy policy page.