Disabled Keywords

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Disabled Keywords

Keywords Disabled w/o Any Impressions

facher

6:54 pm on Jan 13, 2005 (gmt 0)

Have a client who is promoting their services and he wants to offer service townname for local towns. There are hundreds of keywords set up such as service town town service, etc. for all local towns. This was working fine but then the keywords are now disabled. I don't understand how they are underperforming if they have no impressions. Most of these terms are not searched so I am not sure how to improve their clickthrough since they are rarely seen...Any advice would be great because the client is flipping out that when he searches service town that his ads aren't coming up. They are all exact matches in case that helps. Thanks so much...

eWhisper

8:53 pm on Jan 13, 2005 (gmt 0)

[webmasterworld.com...]

This thread might shed some light on your situation.

facher

9:05 pm on Jan 13, 2005 (gmt 0)

eWhisper,
Thanks for shedding some light on this. It's weird though because there are other similar keywords (no impressions) that have not been disabled...When I do a search for some of them, other adwords ads come up but mine do not. I don't think these other people are bidding on the exact keyword but their ads are still showing up. Any suggestions on what to do...If the terms start getting searched, do they become active again? Thanks so much for your help, not sure where else to turn to...

eWhisper

9:12 pm on Jan 13, 2005 (gmt 0)

Odds are that your competition is bidding on a phrase or broad match of that keyword, and not actually the entire phrase you are.

I.E. If you are bidding on "Chicago Blue Widget" (which is never searched), and your competition is bidding on "Blue Widget" (which is searched), when you do your test searches for Chicago Blue Widget, they are coming up because they're mating to all 'blue widget' searches no matter what the geo qualifier is.

eWhisper

9:13 pm on Jan 13, 2005 (gmt 0)

FYI - Here's the Google matching options in case you're not famaliar with them:

[adwords.google.com...]

facher

4:20 am on Jan 14, 2005 (gmt 0)

Thanks for the info. I'm just not sure of how to get these smaller terms in because the client is set on being there if someone searches from these specific towns...Any suggestions.

eWhisper

4:25 am on Jan 14, 2005 (gmt 0)

1. Start working. Create a whole lot of adgroups/campaigns and keep the words going.

2. Use the 'widget' phrase match instead of 'city widget' and get the word to work so you show up for all the city permutations of your word.

3. Create a lot of geo-targeted campaigns and get the 'widget' keyword to work in just those areas. A note of caution on this one - if the keyword is disabled in any single one of those geo areas, it can effect the other places that keyword appears in your account.

There is no easy answer for your question. Matching a keyword with a lot of cities can be done, and done very well and effectively - however, it is work to set up properly - and just as much work to keep them all going.

facher

11:29 pm on Jan 21, 2005 (gmt 0)

Thanks for the advice. I made another campaign w/ phrase matches and it says that it is active but only some of the ads are showing...How long does it take to go live? Thanks. I guess when the keywords are disabled that they don't make it so you can't have that keyword in any other campaign? So, do you essentially just keep creating new campaigns when keywords become disabled. Thanks so much, you guys are awesome...