Can we combine our match types like so? Google seems to accept it.
"red widget" +sniglet
So that you get that exact phrase and another word is required as well? If so, the ad could run for the following search terms:
red widget with sniglets
and
sniglets with a red widget
Maybe there's another way to do that without combining them that I'm not seeing clearly?
Just for reference:
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keyword = broad match
"keyword" = match exact phrase
[keyword] = match exact term only
-keyword = don't match this term
+keyword = broad match keyword with modifier (learn more)