I'm struggling a bit with AdWords and would really appreciate it if someone could point me in the right direction!
I've got a new campaign running - $50/day and about 24 ads. Our new site is doing well and some of our competitors aren't overly happy about our new found success.
I'm almost certain they're clicking on our ads. We just aren't getting the ROI we should and our budget runs out quite quickly. It's always possible that it's just my imagination but either way I would like to know for sure.
But it seems you need to be Sherlock Holmes to figure it out!
I have already blocked the ads from mobile users as I've heard phone clicks are very difficult to track.
I've looked in AdWords, but they won't give out IP addresses. I also haven't had any luck in Google Analytics.
I can see both the IPs and the "gclid" pages in AwStats but I can't find a way to tie the two together.
The only place I'm able to tie an IP address to the "gclid" is my raw access log. But this is pretty confusing as I can't really see a click, just a file request - so it's hard to lump all the requests together and divide it into pages and clicks.
I *think* I see an excessive amount of clicks from a particular IP in the log file but it's so hard to be conclusive with the data I can see..
Does anyone have any advice to offer?
I'd really love to find a way to see exactly what's going on in my campaign but Google isn't making this easy..