Adwords Pixel Down for 2+ hours?

[xoogler_sea]

Yesterday we saw a pause in conversion tracking/adwords pixel data from about 1pm to 3pm PST and had a vendor/partner we know tell us the same across ALL of his managed accounts, anyone else see this? It is very unusual for GOOG to hold data that long.

[Channel01]

Yeah, it was just a delay in reporting the conversion data though so you shouldn't have ultimately missed tracking any conversions.

I almost had a heart attack when I saw the conversion data in that window but I noticed the conversion rates began to jump fairly dramatically later on in the day.

[LucidSW]

As data is not real-time and there's even a line in your account stating that fact (up to 3 hours delay but other factors may make this longer), it makes little sense to track the current day's data. I think that conversion data is also the lowest priority (ie: is last to get updated) and in most accounts I manage, has the most fluctuation when comparing one day to the next.

[Channel01]

As data is not real-time and there's even a line in your account stating that fact (up to 3 hours delay but other factors may make this longer), it makes little sense to track the current day's data. I think that conversion data is also the lowest priority (ie: is last to get updated) and in most accounts I manage, has the most fluctuation when comparing one day to the next.

Agree but it becomes an issue if you're running something like the Conversion Optimizer that ties your bids to what Google is tracking.

I know the conversions are still being counted in the situation above, but if you see conversion way off during the day it's tough not to go through a fire drill to make sure an inadvertent change wasn't made to the advertiser's site.

[LucidSW]

It's highly unlikely that Google uses up-to-the-minute conversion data in any of its optimizer calculations so that should not be an issue. The system more likely looks at trends (say the last thousand clicks up to a few days ago or maybe even last week).

I know the reaction is to think "OMG, the change we made yesterday hasn't resulted in sales" and wanting to do something about it. But you need more than a few clicks and one day before seeing a long-term trend to make the proper decision.

[xoogler_sea]

Totally understand all the above and thank everyone for posting, BUT, we have never seen THAT much data being held back for so long and yes, we did a pixel, site prop fire drill just in case. =)