I've recently started discovering that most of my AdWords ads tend to come up when I also get top ranking (or close to top) at the same time. This wasn't the case when I started, but apparently I've done a good enough job on the site, that my ranking is pretty good now. So now I'm wondering... Why even bother with the ads? Personally... When I search for stuff, I tend to go with the actual search results. Frankly, I've found that a good portion of the ads tend to be worthless, because they're so misguided and flat out wrong. This is what I always feared would turn people away from the ads... Poor ultimate results. And my hunch is that, that in fact has happened.
So now I'm wondering if it's worth doing the ads at all. I took my budget down quite a bit, just to kind of keep the campaign going enough to get the word out. But I don't get the impression it's actually producing sales very often.
I've always felt that AW is something I'm not suited for... It seems to be such a tedious and time consuming thing. I feel like I'd rather put that time into the actual site, thereby increasing ranking... or just spend the energy on making better products in the first place.