Is it worth the effort to build landing pages for low search volume phrases?
Example phrase: "widget installer my town"
Alternative phrase: "widget fitter my town"
In your opinion - is it worth building a landing page using the word fitter rather than installer to boost the relevancy and hopefully the quality score?
The cpc is between £1.50 - £2.00 ($2.40 - $3.20) but the search volume is low.
Ps... I haven't used AdWords in a couple of years and I can't believe how anyone without prior experience could even make it work!