SEO impact of hosting PPC landing pages in multiple domains

Looking for feedback on what might be considered spammy.

[shaynadc]

Hi everyone,

I was wondering how many of you set up a new domain for every PPC landing page you create and any related SEO implications.

Wouldn't doing so mean:

-Multiple domains on same topic owned by one webmaster
-At least one link pointing to primary domain per landing page domain

Would this seem like an attempt to dominate organic search results and even link farm?

Apologies if this should be listed under Google SEO News and Discussion.

Thanks for your input. I'd love to hear your thoughts.

[LucidSW]

A domain for every PAGE ?

Let's say you are a large business selling hundreds of even thousands of products. You decide to name your business Walmart and put every item on your website. You also figure to add and remove products all the time. Seems to me like a lot of work. I guess some of it could be automated to some extent but we're still talking a lot of resources, both human and monetary.

If there was a good reason to do it this way, they would all do it. Since they don't, I guess it's not such a good idea. Just create pages from the main domain. Create your PPC campaigns and do SEO.

If you have just a few products, it's more manageable. If the product is your own, it would be a good idea to register the domains for each brand, regardless if you use PPC or not.

[shaynadc]

Hi LucidSW, thanks for responding.

I mean that all product pages exist under the main domain, but PPC offer landing pages (e.g. try it free) have a domain to themselves. Maybe about 50 of them.

I just came across this online (not my domain) and was curious as to how spammy others found this or if it seemed spammy at all.