joined:Feb 13, 2011
Iím managing a small dental company, specializing in high value treatments. Market is very competitive and unless like classic dentistry the type of treatments we do is not for the local market. People do travel a lot for having their treatment done and for this reason local ads, word of mouth does not work effectively. Does work internet advertising, like Google Adwords.
We pay truly a lot for these ads. Up to 3-4 pounds per click. Conversion rate is only about 2%.
I have found out that someone or a group of people are abusing our ads very badly and they are using techniques I cannot fight any more.
They started with basic methods like clicking on 3-4 different ads once and a 20 minutes later again. I could ban IPs.
Then they moved to international proxy servers, I could localise our ads, so our ads did not show up for foreign IPs.
Then they started to use TOR to abuse our ads. Again, I could ban IPs, wrote to Google, etc and could lower the number of abusing clicks. Google actually did not do anything.
But now, it seems that they are able somehow to change IPs every single time they attack and for these reason I cannot ban their IP and Adwrods serve them with an ad every single time. They even mask their OS and browser data. I also think that they maybe are using auto or scripted methods or even wrote their own abusing software.
I figured out that they are using a few services like sky dial up, Carphone warehouse broadband services, virgin broadband, BT internet tough Iím not sure if these data are fake or valid.
I estimate that we are loosing 2-4K of our advertising budget every month so our loss could be a 25-50K per year.
Many thanks, Gabriel
[edited by: skibum at 1:21 am (utc) on Feb 15, 2011]
[edit reason] Removed Personal Info [/edit]