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Ads Displayed Grouped Into Categories (Seeking Specificity)

8:25 pm on Jan 13, 2011 (gmt 0)

10+ Year Member

Noticed something new this morning down the right rail. I searched for "airline pilots", while logged into Google with location set to our west-suburban Chicago location. The ads were grouped with the following headings:

Related to airline pilot salary
Related to airline pilot costume
Related to airline pilot jobs

Here's a screen shot:
[pwim.com ]

Clearly an attempt to achieve higher relevance from a very general, ambiguous search. Anybody else seen this?
2:39 pm on Jan 14, 2011 (gmt 0)

10+ Year Member

Looks like I wasn't the only one to spot this new method of Adwords ad display. Here's a post by Mike Higgins of Search Engine People on the same topic:


He explains that Google is essentially segmenting broad/general toward the long tail. This results in fewer page-one slots for each segment, which could make the broad match ad market more competitive, raising CPC required to appear on page one.