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As you've probably figured out by now, we believe that regular website testing is the best way to ensure an optimal user experience, and we encourage you to test variations of your own website.
Use capitalization to your advantage. Capitalize the first letter of every word in your display URL to bring more attention to your company name and brand. For example, www.CheapTireShop.com will encourage brand recognition much better than www.cheaptireshop.com. Ads that use intercapitalization can also look more professional.
I'd like it to stay, but I've got a reasonably valid reason for using it. My company name is upper and lower case, it's a contraction. Like WebmasterWorld, now webmasterworld.