I'd love to hear other peoples opinions on this. I have a client who I am running an AdWords campaign for.
We are aiming for ad positions high up the page so we get a high click through rate as this is a very new account. So the bids are reasonably high to be competitive.
The budget for this is only $50 a day.
My question is... The client would like the ads to show in lower positions when the $50 has run out. How am I best to go about this?
I've had thoughts about creating an exact campaign with bids a lot lower than the original and running this in parallel. But I wouldn't usually think that would be a good idea as it would be competing - the second campaign may get very low quality scores because of this.
I thought about ad scheduling and reducing the cpc by a % at a certain time, but this wouldn't work as it has to be after the $50 has been used up.