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Running Campaigns in Parallel With Different Bids

Running Adwords Campaigns in Parallel With Different Bids

11:26 pm on Jan 5, 2011 (gmt 0)

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I'd love to hear other peoples opinions on this. I have a client who I am running an AdWords campaign for.

We are aiming for ad positions high up the page so we get a high click through rate as this is a very new account. So the bids are reasonably high to be competitive.

The budget for this is only $50 a day.

My question is... The client would like the ads to show in lower positions when the $50 has run out. How am I best to go about this?

I've had thoughts about creating an exact campaign with bids a lot lower than the original and running this in parallel. But I wouldn't usually think that would be a good idea as it would be competing - the second campaign may get very low quality scores because of this.

I thought about ad scheduling and reducing the cpc by a % at a certain time, but this wouldn't work as it has to be after the $50 has been used up.

Any ideas?
3:58 am on Jan 7, 2011 (gmt 0)

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Thinking about your potential solution, it seems like this would work. All being equal (which of course it would not), that is same QS, the first campaign's budget would run out and the second take over. Since it would have a lower bid, the ads would show in lower position.

I really don't understand why you would want to do this however. If you set a budget of $50 and it runs out, why want to continue running at a lower position? Plus, what do you set the budget of the second campaign to? Maybe you are saying a total of $50 for both so you'd set the first at $40 and the second at $10. That's not exactly what you want (again, don't know why you'd want to) but your total budget maxes at $50.
4:03 am on Jan 7, 2011 (gmt 0)

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This really makes no sense to me. Why not just bid so that your ads run all day long at the highest position possible?
3:03 pm on Jan 7, 2011 (gmt 0)

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Hi debinz! I would suggest to your client that you increase your budget and run ads all day at a high position like BillyS suggests - at least early on in this new campaign. The reason to do this is so that you can quickly identify high ROI terms and low ROI terms. Once you receive enough data on which to base your decisions, you can spend any budget more effectively moving forward.
3:54 pm on Jan 11, 2011 (gmt 0)

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Change bids in your main campaign and change the budget of the campaign. If you want to run a new campaign, then do so but know that your QS will decrease and won't have historical click data given in order to influence your adRank
8:08 pm on Jan 11, 2011 (gmt 0)

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Thanks for all your replies. I think the best thing for me to do will be to stick with one campaign and get the client to increase budget and / or decrease the bids on the current campaign so they run for longer each day.

Thanks so much.

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