Content Clicks..

[mega]

I have an adgroup with 30 keywords.. all phrase match,

I am getting loads of content clicks and am really converting well on them,

Any thoughts on how I can figure out which keyword is doing the magic? I am certain it is one of them.. i have these keywords in other adgroups too..... but probably not all,

I do not want to tear apart the campaign as it works.... but I do want to be able to know which keyword to touch to increase/decrease my CPC accordingly........

the keywords are all set at very high CPC but the content clicks are low...

suggestions?

Mega

[Robsp]

Mega,

Check your logs and check out the site where your clicks and sales are coming from. This may give you a clue.

[inasisi]

If you had wanted to find the keyword that triggers your search ad, you could have used Dynamic insertion in your Actual URL but I don't think it works properly for Content Ads.

Another thing to keep in mind is that content Ads are triggered by the combination of keywords in your Adgroup and not one particular keyword.

[AdWordsAdvisor]

I am getting loads of content clicks and am really converting well on them,

Any thoughts on how I can figure out which keyword is doing the magic? I am certain it is one of them.. i have these keywords in other adgroups too..... but probably not all,

Another thing to keep in mind is that content Ads are triggered by the combination of keywords in your Adgroup and not one particular keyword.

inasisi is quite correct. It is actually an overview of all keywords in the Ad Group, taken together, that is used to place your ad on content pages.

AWA