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How best to store Ad results

     
12:20 pm on Dec 14, 2010 (gmt 0)

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Have several campaigns running on Adwords, and am right now busy testing different ads.

Seems like a good idea to store ads and their results for future reference.

Does anybody have a tip how I can best store the data?
10:13 pm on Dec 14, 2010 (gmt 0)

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You could export an excel ad report and save it.
12:12 pm on Dec 15, 2010 (gmt 0)

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or just use Adwords editor
12:41 pm on Dec 15, 2010 (gmt 0)

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I just didn't come up a good system for Excel. It could well be that I just approached it wrong.

Adwords editor would get a bit kludged if I left all the ads there. Especially considering that I run more than one account.
4:59 pm on Dec 15, 2010 (gmt 0)

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even if you delete them, they remain in the interface. i guess they're too spread out that way? the interface overhaul made it easy to view things like this though - all ads (not all but deleted), all time, sorted by ctr...
7:53 pm on Dec 15, 2010 (gmt 0)

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I just make periodic dumps of my accounts from AdWords Editor, and call 'em up when I need to. But you have to be careful not to accidentally post an old campaign. You can dump out of AdWords Editor into Excel (csv) files - that's probably as good as you're gonna get.
10:42 am on Dec 16, 2010 (gmt 0)

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ok, has anybody heard of HyperTracker?

They seem to be offering a tool which Perry Marshall also recommends.
3:38 pm on Dec 16, 2010 (gmt 0)

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Never heard of HyperTracker or Perry Marshall.
 

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