Display ads according to keywords

[goodbyedee]

I wonder if there is a way to choose which ad variation is going to be displayed according to the keyword the user searches for.

For example if a user searches for "blue widgets", i want the relative ad to be displayed and not just any ad variation.

Or maybe Google does that automatically?

Thank you

[enigma1]

As far I know it is done automatically based on page content (title, description, tags, link etc).

[netmeg]

Search strings are for the search network.

Display network only uses keywords to determine theme, so as to match you to the proper sites in the network.

[smallcompany]

Google does not do that. I asked them about it probably 4 years ago.

The only way to do it is to create separate ad groups. That approach has been popular for a long time, especially now with all fuss about QS.

Sometimes if I'm not sure about certain campaign, I start from one or few ad groups and work out from there.