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Display ads according to keywords

12:55 pm on Dec 2, 2010 (gmt 0)

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I wonder if there is a way to choose which ad variation is going to be displayed according to the keyword the user searches for.

For example if a user searches for "blue widgets", i want the relative ad to be displayed and not just any ad variation.

Or maybe Google does that automatically?

Thank you
3:46 pm on Dec 2, 2010 (gmt 0)

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As far I know it is done automatically based on page content (title, description, tags, link etc).
3:53 pm on Dec 2, 2010 (gmt 0)

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Search strings are for the search network.

Display network only uses keywords to determine theme, so as to match you to the proper sites in the network.
12:02 am on Dec 3, 2010 (gmt 0)

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Google does not do that. I asked them about it probably 4 years ago.

The only way to do it is to create separate ad groups. That approach has been popular for a long time, especially now with all fuss about QS.

Sometimes if I'm not sure about certain campaign, I start from one or few ad groups and work out from there.

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