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If changing my display URL increases ctr X % will

i find that my most wanted response also increases the same %



2:08 am on Dec 1, 2010 (gmt 0)

10+ Year Member

I've never done this exact study nor have i read anyone that has.


Adwords Ad A and Adwords Ad B have the same title and description and the only changes are the display url.

Adwords Ad B has a 50% better ctr than Adwords Ad A.

Question is, will my most wanted response also increase a similar amount when the web user lands on my destination page?


3:11 am on Dec 1, 2010 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

You'll know when you test it. ;)


3:03 pm on Dec 2, 2010 (gmt 0)

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member

I love testing display URLs; and often find very different results based upon different URLs.

I think the first post about testing display URLs here was from 5 years ago: [webmasterworld.com...]

And I've been around here too long; the good primers on testing are 5-6 years old (and still relevant):
[webmasterworld.com...] (supporter forum)

[webmasterworld.com...] (this forum)

I've seen some heatmaps of ads where the display URL is the 2nd most examined component of ad copy behind the headline (people want to know what happens after the click).

Display URL CTR is a component of QS.
It tells someone your domain.
It tells someone where they go if they click.
It's part of your ad copy (think of it as as copy, not destination URL).
It's 25% of your ad.
It's very much worth testing.


6:17 pm on Dec 2, 2010 (gmt 0)

10+ Year Member

Thanks for your replies (nice internal links to discussions). My all time adwords stats show over 900 million impressions and over 7 million clicks, and yet i am unable to test this for a couple of reasons. Let's just say the MWR is not measured (does not occur) on my web pages. And it's more complicated than that and gets confusing real quick, but i agree, it's very much worth testing and i suspect conversion carries forward throughout the chain of action(S).

Thanks again


11:59 pm on Dec 2, 2010 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

If you're forwarding visitors to another site (like being an affiliate), you can measure the number of clicks you get onto outgoing links.

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