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Interest targeting on adwords content network

not page keyword based



9:08 pm on Nov 22, 2010 (gmt 0)

5+ Year Member

I have been advertising on adwords content network for years. It has been on auto-pilot for a while, I thought I knew all I needed to know. But new develpments make me think I am missing something....

The way I thought it worked was the page has to have related keywords in it to show a particular ad.

So if I am on a page about "whales" I get ads about "whales."

Lately I have noticed that I get pages about "whales" when I am on sites/pages that have nothing to do with whales.

Now I am in the "whales" business and I look at a lot of pages about "whales" so it seems to me that google is now showing me ads about whales all the time, no matter where I am, since I have such an interest.

Did they announce this?

How do I start advertising in this same way?

Thanks for any help!



10:08 pm on Nov 22, 2010 (gmt 0)

10+ Year Member

they are doing retargeting [google.com...]


10:34 pm on Nov 22, 2010 (gmt 0)

5+ Year Member

Thanks! I needed the keyword "retargeting"

That link had some interesting info, referring to a limited beta around 1/11/10

Does anybody have info on when this feature might be released to the rest of us?


3:41 pm on Nov 23, 2010 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

think it left limited beta a while ago. there might be some countries where privacy laws prevented full roll out, but i think it's available everywhere.

here's a short intro to it (and says it was in beta but now available to everyone):

more details:

have you enabled the audiences tab within adwords?


5:40 pm on Nov 23, 2010 (gmt 0)

5+ Year Member

Thanks RhinoFish! I haven't enabled the audience tab. Looks like I have some catching up to do....


5:41 pm on Nov 23, 2010 (gmt 0)

5+ Year Member

Ahh! So the "re" is operating here. I visited this particular site before, and now they can re! target me anywhere I go with adwords.


9:16 pm on Nov 23, 2010 (gmt 0)

5+ Year Member

Yes, now everywhere I go I see ads about having a fat belly :) I am not sure if I like retargeting, since I know what it is. Seeing it done to me is terribly irritating. I guess if you did not know it might not bother you.

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