Interest targeting on adwords content network

not page keyword based

[jbroder]

I have been advertising on adwords content network for years. It has been on auto-pilot for a while, I thought I knew all I needed to know. But new develpments make me think I am missing something....

The way I thought it worked was the page has to have related keywords in it to show a particular ad.

So if I am on a page about "whales" I get ads about "whales."

Lately I have noticed that I get pages about "whales" when I am on sites/pages that have nothing to do with whales.

Now I am in the "whales" business and I look at a lot of pages about "whales" so it seems to me that google is now showing me ads about whales all the time, no matter where I am, since I have such an interest.

Did they announce this?

How do I start advertising in this same way?


Thanks for any help!

Jon

[AussieWebmaster]

they are doing retargeting [google.com...]

[jbroder]

Thanks! I needed the keyword "retargeting"

That link had some interesting info, referring to a limited beta around 1/11/10

Does anybody have info on when this feature might be released to the rest of us?

[RhinoFish]

think it left limited beta a while ago. there might be some countries where privacy laws prevented full roll out, but i think it's available everywhere.

here's a short intro to it (and says it was in beta but now available to everyone):
adwords.blogspot.com/2010/09/new-for-google-display-network-show-ads.html

more details:
adwords.blogspot.com/2010/03/now-available-reach-right-audience.html
adwords.google.com/support/aw/bin/topic.py?hl=en&topic=26354

have you enabled the audiences tab within adwords?

[jbroder]

Thanks RhinoFish! I haven't enabled the audience tab. Looks like I have some catching up to do....

[jbroder]

Ahh! So the "re" is operating here. I visited this particular site before, and now they can re! target me anywhere I go with adwords.

[dlinid]

Yes, now everywhere I go I see ads about having a fat belly :) I am not sure if I like retargeting, since I know what it is. Seeing it done to me is terribly irritating. I guess if you did not know it might not bother you.