Is there a way I can check out how the landing page for each of the Adwords competitors looks like without actually clicking on an ad? The Ad preview tool shows ads but clicking on it does not seem to load these pages.
> The Ad preview tool shows ads but clicking on it does not seem to load these pages.
That is one of its purpose. See ads but not click on them. Searches in the preview tool also don't accumulate impressions. So keep on using the preview tool.
As far as I know, there's no way to get to a LP without actually clicking an ad. Even copying the link (doing a right-click on the ad's link) doesn't work. The best you can do is type the display URL into your browser's address bar but of course, that is rarely the actual landing page.
I expect a certain, small percentage of competitors clicking my ads. That's part of the game. Just don't do it every day. It needs to be done only once.
Clicking once in a while is really not the way to go. Let's say I am in a really competitive niche where the lowest clicks are priced at $1 and above. High competition would mean there are hundreds of competitors which means even if advertisers click once each, my costs could run in hundreds of dollars without any conversion. This in turn is going to hurt my quality score making me spend even more on my target audience.
Google is not affected by this one bit because they stand to earn from each of these clicks. It is the advertisers who are the biggest losers in this. I am surprised how the advertisers have not protested this all these years!
> I am surprised how the advertisers have not protested this all these years!
Because it's not a problem. There isn't that many competitors checking out ads and clicking on them on a daily basis. I know there are many who check their natural rankings daily and often many times daily. That affects your number of impressions (high number, low click rate). But this is for all advertisers so your QS is not affected. If someone clicks your ad, it positively affects your QS. But if someone clicks on every ad, it negates for all advertisers resulting in a zero-sum effect.
Plus, it's not anything we can do about it although Google does have systems in place to catch this sort of thing.
how did you get their IP address? it's likely their hosting and office space are in different places... even an email exchange may mislead you depending on many factors... remote workers... moved offices... multiple locations... changing internet access providers... cell phone browsing...
i wouldn't waste any time with this issue as an advertiser. G will filter any real abuse.