Keyword Broad Match Costs For Individual Keywords

[blueflame]

Hi all,
I have a broad match bid on the term shoes for which I am max bidding $1 per click. The average CPC so far is $.87 and I have received just under 100 clicks.

What I would like to know is what keywords within the broad match are costing the most? Can I get this information from any report?

Thanks for the help.
C.

[areyougellin]

Go to the keywords tab, choose a Date Range, then click the drop-down box "See Search Terms" and then choose "All".

[Tobj]

Thanks for this tip. I am trying to gain access to the OTHER SIDE of this information ... aka: The impressions that DIDN't convert.

I am looking for this data to put in adgroup level negatives to boost CTR of broad matched keywords, and also to identify good high volume keywords that I can peel off and create dedicated adgroups that better target them ... and thus boost performance.

Any help please?

[Eschatonic]

I don't believe it's possible (though I'd love to be wrong). From experience I know that occasionally you will get accidental clicks if you get enough impressions, and that can be a good way to identify the ones that don't convert to clicks, but with low volumes I imagine your best bet is to steer clear of broad matching as much as possible (or at the very least switch to broad match modified and try as many variations as you can).

[Tobj]

The reason I am using broad match to begin with is the fact that the volumes are comparatively low. We do advertising on a more local and state level, so for our product the searches are in the dozens, hundreds, and thousands max.

I find with phrase or exact match sometimes the volumes are almost nothing.

I'm thinking to use Broad to determine better long-tail broad or phrase matches to boost CTR, but even still this doesn't address the high impressions / low CTR of some of these keywords.

As a result, I have to highly target each group which results in a massive amount of work for low volumes.

Am I missing a basic premise here or something?