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Violation of Landing Page and Site Policies

Site is disabled within your AdWords account

     
3:23 pm on Nov 1, 2010 (gmt 0)

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I came into work this morning to find this email from Google AdWords:

We have reviewed your account and found that one or more of your sites is in violation of our Landing Page and Site Policies.

Customer ID: #*$!-#*$!-#*$!x

Visible URL(s):
.com/#*$!#*$!XX

Please note that when a site is found to be in violation of our Landing Page and Site Policies, the site is disabled within your AdWords account and respective ads are disapproved for "Site Policy". Disabling is an action applied at the domain level, and it results in a low landing page quality score and termination of ad traffic.......

I've been through the Google policies together with our account and website and can't identify what the problem is. We started a new campaign for our new site on Friday and received this message this morning. I'm not sure what the 'Visible URL(s)' means...any ideas? This has resulted in all our site campaigns being disabled.

I've sent AdWords an email, havenít heard anything yet.
What to do now?

Thanks
4:40 pm on Nov 1, 2010 (gmt 0)

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In the acccount does the url/domain name that is visable to the user match the landing page url/domain name to the ad.

example: http://www.example.com is the visible url the customer will see under the ad. The destination url has to do to http://www.example.com/ or http://www.example.com/landingpage.htm it can't go to http //www example1111.com/landingpage.htm

Are you sure the visible domain is the same as the destination domain?
5:52 pm on Nov 1, 2010 (gmt 0)

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Yes, the visible domain is the same as the destination domain. I've actually managed to find a direct contact number for AdWord support and managed to speak to someone in person! The problem is down to us linking out to our other sites?!?! Hopefully the problem should be sorted tomorrow. I'm going to keep their contact number safe...I believe it is like gold dust. Thanks anyway.
8:29 pm on Nov 1, 2010 (gmt 0)

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Wow linking to other sites caused this. Question what was the problem with the sites you were linking to?
11:51 am on Nov 2, 2010 (gmt 0)

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Badger, Did you use affiliate links or clean links when linking to other sites?
12:05 pm on Nov 2, 2010 (gmt 0)

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They were links to our other quality and relevent sites. I think the problem has occurred due to the ratio of content to (what they refer to as ads) but are just links to our other sites. The AdWords customer support member wasn't quite sure theirselves. But will find out more detail later today.
12:33 pm on Nov 2, 2010 (gmt 0)

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In the past I have had to remove links to my other content sites from my landing page to get around the QS slap. It seems the QS team felt that I was somehow driving adWords traffic to some other site from the landing page which violated their guidelines. As it is, their guidelines are so VAGUE that anything can be considered a violation. It is open season on small time advertiser.

The QS slaps can at times be, for so vague and unsettling a reason that it can drive a person up the wall. I am more at peace now. I make much less money, but have almost stopped adwords and put all my money ( albeit) at a little higher CPC on MSN adcenter.
2:57 pm on Nov 2, 2010 (gmt 0)

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As a general principle, I try to have as few links as possible on a PPC landing page anyway, to minimize distractions and get the user to do whatever it is I'm trying to get him to do. It's not unusual for me to remove all but the barest minimum of navigational links too.
8:09 pm on Nov 12, 2010 (gmt 0)

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Badger or Zargon,

Are you back in Adwords' good graces yet?

Me?

I got same email for one Campaign/Adgroup on November, 2010 and found out the exact problem by trying to create a new ad for the adgroup -- "Unacceptable Business Practices".

While IMO that reason doesn't apply to this company, I'd rather choose my battles wisely and just give up on this lucrative product. I notice except for a few sneaks, this entire product line now seems to be eliminated from Adwords.

Since the email though, even entirely unrelated campaigns are not showing (have 7-10 QS).

Wondering if I should:

a) Ask for a re-review
b) Delete rather than Pause the offending Campaign and see what happens.
c) Something else?

While I've been able to deal well with Adwords over the years, right now I feel like a deer in the 'headlights'.

Atun
8:10 am on Nov 13, 2010 (gmt 0)

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Delete and forget all about it. If you persist, they will send you a final warning mail about the ban from adwords.
5:05 pm on Nov 16, 2010 (gmt 0)

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Delete and forget all about it. If you persist, they will send you a final warning mail about the ban from adwords.


Good advice GreenGrass.

Deleted all traces of the offending Campaign on Saturday.

Made a minor change to another ad in an entirely different campaign to get Adwords' attention.

My account is still silent as of Tuesday Nov. 16 2010. Changed ad sits at "Under Review"....

Atun
11:47 am on Nov 17, 2010 (gmt 0)

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I would recommend that you read over Googles advertising policies very closely and make any necessary changes ASAP...while your account is still being reviewed. Afraid it can be a long process, before you can start advertising again. Good Luck! [adwords.google.com...]