There will be only one ad displayed per serach query per domain.
The ad with the highest Ad Rank will be displayed.
This means affiliates and merchants will compete against each other for positioning.
You no longer have to identify yourself as an affiliate.
Google will not change the ad text, you must do this manually.
If you use a unique URL for your landing page, you will not be affected by this change.
This probably seems like an odd question. While the email was briefly posted, I noticed that it seemed to specify google.co.uk in its example. Is thier anychance that this is a change that is being tested first in one market? Is it possible that different Googles could have different editorial policies?
Regards,
They will only display one affiliate ad per search query...
But the problem is they didn't inform us where they start to implement this policy...
But at the other hand affiliate ads will stay.
As I understood before I thought that they will delete affiliate ads...
www.asdfhgag.com
www.gaghfsfh.com
ect..
Does that count? They can't pick that up immediately without a manual rep visiting the site. :)
They can't pick that up immediately without a manual rep visiting the site.
Seeing as each ad gets manually reviewed eventually, that might not be a way around it.
What if you're with CJ. And they have about infinite amounts of URLs.
www.asdfhgag.com
www.gaghfsfh.comect..
Does that count? They can't pick that up immediately without a manual rep visiting the site. :)
The second email asked me to correct the display URL from an affilliate with CJ from asdfhgag.com (example) to the domain of the affilliate.
I must admit I'm not too concerned, as I have most of my high-traffic products on my own webpage. Meguesses that this is probably what many affiliates will start doing.
So is the "Ad Rank" based on each individual keyword I'm assuming?
Your assumption is correct.
Two people advertising for Red Widgets.
Advertiser #1 - www.widgets.com
Advertiser #2 - www.widgets.com/red-widgets.html
Are they considered the same?
Now what if we have a scenario like this:
Two people advertising for Red Widgets.Advertiser #1 - www.widgets.com
Advertiser #2 - www.widgets.com/red-widgets.htmlAre they considered the same?
As I understand they're the same since they have the same domain name or the same affilliate.
DO NOT remove the aff or affiliate at this point as it could wreak your ranking if they reevaluate the ad.
You can create the identical ad without aff and the run them together. If the new ad works better, delete the old one with aff. If not, keep the old one.
Some senior people have said this will keep or increase revenues. I think this will just chase a bunch of bidders away so they don't bother playing the game anymore.
What if you're with CJ. And they have about infinite amounts of URLs.
www.asdfhgag.com
www.gaghfsfh.com
That's the actual URL, not the landing page URL. Your display URL must match the landing page URL. Therefore, haveing ashdgag.com as the display URL and trying to sneak it by will not work.
Google has said they're going to be paying more attention to the display URL.
The question is, how are they going to enforce subdomains?
myblog.blogspot.com is different than yourblog.blogspot.com.
However, people can set up a website so that blah.example.com is the same as blahblah.example.com
The enforcement and review process for subdomains will be interesting to watch.
You have an interesting point there
If Adrank = CTR X CPC.
As the Ad not showing going to same URL would need to go exponential on CPC to have a higher Adrank.
Especially if brand named bidding and sending direct to merchant, most users will recognise the brand in the destination url. Consequently it is highly unlikely that the one url pointing to the merchant domain will ever overtaken.
So do you create ads now without the "aff" in copy, get a roaming ip address to repeatly click on your ad incuring a certain cost for the privilege that once you have acheived a 90% CTR and at say least 200 click thrus. You pause the ad until the policy comes into affect then unleash.
Or you might get lucky by creating the ad, click it only once then pause.
Or if that process fails, create a landing page, repeat the above process until you are high enough or above the direct link, then change the url in the ad.
[edited by: Qui_Gon_Jinn at 5:38 am (utc) on Jan. 7, 2005]
1.
I am also interested to see how they will handle cloaked urls...
Redirects will die but cloaked urls? Or will cloaked urls just be considered a frame?
2.
What if I give my affiliates packages of content that look much the same as my site that they can host on their own domains....... this should work?
3.
I am guessting they will probably have extra code in place that scans ads much the same way they scan for spelling mistakes, trademarks right now.........except for domains, etc,
..seems they are not rocking the boat too much to avoid huge revenue drops.... seems like extra awareness and work for the editorial team..
-mega
What if I give my affiliates packages of content that look much the same as my site that they can host on their own domains....... this should work?
Is it truly unique?
If a site's landing page has only affiliate links to the merchant, and is pretty much a 'you must click here' page, then it'll most likely be disapproved.If it has any type of origional content, then it should be approved.
That's a paraphrase of what 3 different people have conveyed to me.
The question is, what will be considered "origional".
The second question is, with 8 billion websites, how will they keep track of which ones are origional?
I read earlier today that is was the 12th...
Is that the true date?
Also, I think it is OK to have all clickable links going to the merchant. What metters is whether the content on the site looks meaningful (much less unique) or it is a simple page with "Click here to go the main site".
