Campaign & Ad group

[Ruffay]

HI,

Give me a suggestion

Creating many ad groups in a campaign will perform good or creating separate campaign for different theme will work,

why?

[smallcompany]

There is a limit for campaigns, so you should be wise about how you use them.
At the same time, throwing everything into one campaign may be painful.

I would say that you should logically divide what you do and go from there.

For example, an affiliate running campaigns for cookware, software, insurance, and t-shirts will certainly organize his account differently then a company that sells cookware only.

[StipoGemBox]

Hi,

these are Google's tips for success:

Organize your campaigns by topic.
Create separate campaigns for each of your product lines, resources, or brands. This helps you monitor your advertising more easily and make the necessary adjustments to improve your campaign performance. Ask yourself what you want to achieve with each campaign. Then structure your campaign based on this goal.

Create highly specific ad groups.
As with your campaigns, each ad group should center on a single product or service to ensure your ads reach the most qualified users. Build a list of keywords or placements, then separate them into related ad groups. Create ads that pertain directly to that list. For example, if you sell mp3 players, and you've organized your campaigns by brand, create multiple ad groups based on the models of each brand.

[edited by: buckworks at 4:08 pm (utc) on Nov 22, 2010]
[edit reason] Promo snipped [/edit]

[netmeg]

I have different strategies depending on if it's Search or Content network. Keywords and ads for Content (now Display) are written around a theme.