ad extensions

interesting usage

[smallcompany]

I just saw an ad with extensions turned on which said:

Exclusive Deals on ... - Save on ... - Order Today!

Basically those are the three extensions with (probably) same links, and together they make a sentence which is all linked, just like if the text of an ad was a link.

I'm guessing this is not what AdWords developers have aimed ad extensions for - but maybe they did - this would be quite an extended ad.

I wonder what would AdWords folks say about it.

[RhinoFish]

+maybe soon they'll have a rule that each must go to a different page...
+then some webmasters will build those "different" pages...
+then there'll be a rule about qs for sitelink pages...
+...

must be funny working at G watching the kicking and scratching.

[ZeeOne]

I think it's great that you can use it for such functionality. Though it does push up those top-spot prices given how everyone wants more ad-space.

I've been doing some AB testing between different campaigns (though different industries) and I'll let you know that the one with the ad extensions enabled is rocking it right now.

[briggidere]

Don't forget that AdWords decides which links to use as site links so it can backfire if they get mixed up.

[ZeeOne]

I was wondering what decided which site links it uses, thanks briggidere.

For interests sake, would it display all 4 if you only had 4 site links?

[PayMePerClick]

I've only ever tried entering 4 and have always had all 4 show up.