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So how will the new instant search results affect impressions?

     
4:50 pm on Sep 8, 2010 (gmt 0)

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Seeing it live now with Chrome, and I'm curious how they count impressions with this...typing in a phrase will trigger several SERPS (and sets of ads) along the way.
5:01 pm on Sept 8, 2010 (gmt 0)

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Yes, so far, google has only mentioned SERPs, not ads.
5:04 pm on Sept 8, 2010 (gmt 0)

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They couldn't count impressions for the "in-between" results...could they? The cynical part of me is saying it's another way to hurt EVERYONE's QS to get EVERYONE to pay more for the same results.

But that's not what I really think....
5:07 pm on Sept 8, 2010 (gmt 0)

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I hope they do not count thise impressions "in between" results. They will make CTR very low for single and two word keywords.
5:24 pm on Sept 8, 2010 (gmt 0)

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Looks like the impressions are counted only if someone stops typing for 3 seconds or takes an action like clicking on a suggested search phrase:
[adwords.blogspot.com...]
3:06 am on Sept 9, 2010 (gmt 0)

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I think it's going to be a lot more important to use the search suggestions feature for keyword research as this is what Google is going to push towards for the predictive search query.

Google said it takes an average of 9 second per entered query but if the results are changing along the way it's unlikely that people will stop for 3 seconds while typing their query unless Google gets it spot on for them.

If you think about it, the people who take longer to enter their queries might use the predictive search a lot more than the experienced searchers as it could save them quite a bit of time.
8:05 am on Sept 9, 2010 (gmt 0)

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Looks like the impressions are counted only if someone stops typing for 3 seconds


Three seconds is a little low as a margin. I know more than enough people who need three seconds to type a single letter.
8:31 am on Sept 9, 2010 (gmt 0)

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I am not sure this is going to make much difference.

People looking for "fat green widget" are not going to stop on fat or on fat green unless google presents them with "fat green widget" in which case their search will be the same but a touch faster.
8:41 am on Sept 9, 2010 (gmt 0)

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Oh sorry, I see you are talking about ad impressions..
1:44 pm on Sept 9, 2010 (gmt 0)

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Wow...three seconds? That's pretty shameful on Google's part.

I mean, there's going to be a lot of pausing for 3 seconds just as people wonder what the hell their search page is doing. This new instant search isn't actually easy on the eyes.

It's basically just a tweaked version of autocomplete.

This will be especially true for search phrases that contain more than two words- thus resulting in more typing time, more attempts by Google to guess at what the searcher really wants and more confusion.

I was doing some medical research this morning via G and some of my search phrases were quite long and it felt like I was having a seizure the way the screen flashed around.
1:53 pm on Sept 9, 2010 (gmt 0)

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Since they turned it on, yesterday, take a very close look at your impressions from then and for a period of time. If there is no discernable change, then it could be working fine. If there is a change, for the worse, let us know.

I shall be watching the impressions and click more closely over the next few weeks.
2:40 pm on Sept 9, 2010 (gmt 0)

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If these are counting as impressions, then Google's plan is working perfectly. More impressions will decrease your CTR and drive your click price up.

Google wants more of your money.
3:15 pm on Sept 9, 2010 (gmt 0)

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Google wants more of your money.


This is an abiding truth..

When I went from broad match to phrase match my average CPC went up.

Now this. What next.
3:26 pm on Sept 9, 2010 (gmt 0)

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An ad appearing for 3-4 seconds as someone is refining their search terms could not be justly described as an "exposure"..
1:05 am on Sept 10, 2010 (gmt 0)

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posting error - something is up with trying to post - it look like WW is trying to use predictive posting and it's not working for me.
5:52 am on Sept 10, 2010 (gmt 0)

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I'm seeing a doubling of impressions last three days. Today up almost 3 times normal. Click count down. I expected more business with impressions rising so much. Overall impressions really up for one word keywords somewhat for two word phrases. It will probably take 1-2 months to see if prices go up or things stabilize etc etc.
8:52 am on Sept 10, 2010 (gmt 0)

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Anyone seeing impact on QS as a result?
11:24 am on Sept 10, 2010 (gmt 0)

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For those of you seeing impressions skyrocket, what match types are you using? I have no broad match keywords (only MBM, Phrase, & Exact) and I haven't seen a noticeable fluctuation.
2:16 pm on Sept 10, 2010 (gmt 0)

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I have noticed changes - Increase in number of impressions of 2 word keywords after Google rolled out Instant search, long tail keywords might fade away if trend continues. CTR has decreased. QS remains unchanged. Anybody experiencing the same situation?
3:32 pm on Sept 10, 2010 (gmt 0)

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Impressions are up 2-3 times their normal across most of the accounts I manage. Overall clicks are down. Conversion rate is up a bit, but overall accounts are seeing lower conversions because of the decrease in clicks. No change to quality score in any of the accounts, yet.

One national campaign with 600 daily conversions now saw 450 yesterday.

My take is people are engaging more on Google with different search results before they click over to another site. Like they want to research all options before they HAVE TO click to another site and possibly waste time. It's also a new system so people may be in exploratory mode.

We will have to wait a good month or two after Google rolls out this new search interface to get a better idea of what to consistently expect.
5:37 pm on Sept 10, 2010 (gmt 0)

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For those of you seeing impressions skyrocket, what match types are you using? I have no broad match keywords (only MBM, Phrase, & Exact) and I haven't seen a noticeable fluctuation.


Account set-up basically same as yours PayMePerClick.
8:45 am on Sept 12, 2010 (gmt 0)

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meta search engines can have google instant ?
5:21 am on Sept 13, 2010 (gmt 0)

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If these are counting as impressions, then Google's plan is working perfectly. More impressions will decrease your CTR and drive your click price up.


Isn't this all relative. I mean, if CTR for everyone else stays the same and only yours drop, your click price may go up. But in this case, everyone is going to see a drop in CTR which means the click price should not be affected.

Having said that, I see another reason why click prices can go up. With the predictive search queries showing up, I see a standardization of long tail. People researching on 'red widget' may all end up entering the same 'red widget reviews' keyword because Google shows them that.

Consequently, even if there are several different keyword combinations that people may have otherwise used, they will now all end up using the same keyword combination - thus driving the price up for this keyword.
8:31 am on Sept 13, 2010 (gmt 0)

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I used GD as a test with 3 domain names, that I'm yet to build sites for. The UI is crap, spammy and designed to tick all the boxes for you so all you can do is click BIG buttons and pay more than what you turned up to their site for.

I'll be more than happy if they get sold. At least there is a hope for improvement.
5:20 pm on Sept 13, 2010 (gmt 0)

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its getting on my nervs that I can not see my own history search on google anymore, only googles
3:50 am on Sept 14, 2010 (gmt 0)

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I used to change my setting so that it shows 100 results per page, but that feature seems broken now. Anyone else noticed this?
2:56 pm on Sept 14, 2010 (gmt 0)

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No, mine works.
3:10 pm on Sept 14, 2010 (gmt 0)

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The new update won't affect your CTR too badly according to the views presented and rules presented by Google:

- The user begins to type a query on Google and clicks anywhere on the page (a search result, an ad, a spell correction, a related search).

- The user chooses a particular query by clicking the Search button, pressing Enter, or selecting one of the predicted queries.

- The user stops typing, and the results are displayed for a minimum of three seconds.
6:08 pm on Sept 15, 2010 (gmt 0)

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We're not seeing a noticeable change on an Adwords account with 225,000 impressions a day. However it is too early to put together a proper analysis as our traffic varies greatly by day of the week.
10:13 pm on Sept 15, 2010 (gmt 0)

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FWIW, a Google suggested result is stored in the user history. Seems like they're counting it as a full fledged result on that front.

I would agree that if the result is a drop in CTR across the board then QS shouldn't be a problem.
 

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