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I have lot of impressions but unable to get clicks on my ads,

Please possibly reply solution ASAP

     

datpatil

6:51 am on Aug 19, 2010 (gmt 0)

5+ Year Member



Hi everyone,

Thank you for your time..

Actually I have Google Adwords PPC account since last 2 months, with more than 500 keywords. mean while I have got lot of impressions but not getting clicks on it. I have good average position for the keywords/Ads with good call to action..

But I think this might be adwords problem... Could any one help me to find the solution on this problem...

Thank You..
Dattataray Patil

piatkow

7:24 am on Aug 19, 2010 (gmt 0)

WebmasterWorld Senior Member piatkow is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



Three possibilities come to mind at once:
1. Poor wording of your ads - the "call to action" just isn't as good as you think it is
2. The keywords generating the most ads are those that are least likely to reach potential customers
3. You are in a sector where visitors to publishers sites have a high degree of "ad blindness"

My first thought is to look very carefully at the wording of your ads
My second thought is to try suspending the most unproductive keywords

Green_Grass

8:51 am on Aug 19, 2010 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Look carefully.. the impressions may be coming from content network which historically has a very low CTR..

datpatil

9:13 am on Aug 19, 2010 (gmt 0)

5+ Year Member



Thank you for your time..

Professional {KeyWord:C# Developer}
Expert Developer, Trusted Services
Response in 24 Hrs, Get Quote Now!

DNN Developers Needed?
Expert Software Developer, Flexible
Payment Option, Sign in For 10% Off

Need {KeyWord:DotNetNuke Developer}
Dedicated Programmer, Rapid Service Guaranteed Satisfaction, Get Quote!

These are some samples of ads: and as per my knowledge that are relevant to services i providing:

Now please let me know the suggestions... what i need to do now?

Lexur

9:30 am on Aug 19, 2010 (gmt 0)

5+ Year Member



a) We are now in bad times to sell programming.
b) Are you trying to compete with paid ads in the "world of everything is free"?
c) Are you sure programming contractors click in ads to rent a coder?
d) Did you check the click trough of those keywords in the content network?

datpatil

9:35 am on Aug 19, 2010 (gmt 0)

5+ Year Member



@Green_Grass The content network is not active..

LucidSW

1:47 pm on Aug 19, 2010 (gmt 0)

5+ Year Member



I don't see a hook here to click your ads. If I'm looking for a C# programmer, why would I choose you? What's the incentive to click your ad?

> a) We are now in bad times to sell programming.
I don't think there's any bad times to sell anything. The demand may be lower but you are looking to attract those looking for your products or services.

You may want to look over your keywords. Some negatives may help such as "job" for those looking for jobs as developers.

> c) Are you sure programming contractors click in ads to rent a coder?

That could be part of the problem. Another reason to focus on keywords for those looking to hire as opposed to those hiring. I'm not sure that the hirers will search that much, they'll use other methods.

I'm also thinking that few hirers will know they want a C# or other language programmer. They know they want or need A programmer but not specifically say a VB programmer, especially a small business. If small businesses are your target, you'll need to rethink your strategy.

I would not use the content network for this.

There was mentioned in one post of ad blindness. Could be but I highly doubt it in this case. What I do suspect however is that you need to be in the top three ads. It's more a right-hand side blindness.

netmeg

2:09 pm on Aug 19, 2010 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



For something like this, I'd probably put more effort into Facebook advertising, where I could target more precisely.

curioustoddler

2:15 pm on Aug 19, 2010 (gmt 0)

5+ Year Member



Hi Patil,
Your ads look more like a sample of resume for job.
Write your ads, content focussing on whom you are targetting. Small business owner who may need your services, they may not even know name of any programming language. If you are looking to get response from other development firms who can hire you, who can outsource their work to you, then try google search suggestion tool to find keywords. Then write your ads again to match those keywords.
 

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