{KeyWords} Competing against each other

Broad Match Modifier & Keyword Inclusion & More

[flowersthaiiland]

Google Says [adwords.google.com ]

It's good practice to avoid having duplicate keywords in your account. Identical keywords will actually compete against each other in the auction which might drive up your own bids. So make sure that you use a keyword only once throughout your whole account, including variations on the same broad-match keyword. ...

So for standard Broad Match if i have seperate adgroups with different ads for

Blue Widgets - triggers Title: {KeyWord:Blue Widgets}
and
Best Blue Widgets - triggers Title: {KeyWord:Best Blue Widgets}

Are these ads competing against each other and driving my CPC up?

How would that be different if i used the Broad Match Modifier?

Using the standard broad match i can get a lot of clicks and high CPC but many are irrelevant clicks. I can only reduce this by not having too many keywords in the adgroup or there are too many ad variations.


The way i see it Google will display the ad that makes them more money also taking into account competitors ads. The ad that makes them more money may be (hopefully) the cheaper ad since more people click on it and they will make more in the long run.

At the moment I have like this

Adgroup1 - Widgets
Max Bid $1

Adgroup2 - Blue Widgets
Max Bid - 70 cents

Adgroup 3 - Best Blue Widgets
Max Bid - 50 cents

Hoping that that the more relavent (long tail) ad Best Blue Widgets shows when someone searches for best blue widgets since it is more relavent but cheaper than Widgets


Or am i doing this the wrong way around? Would having Best blue widgets as the highest and Widgets alone as the lowest bid be the correct way? I am using keyword insertion in the title only.

How can i benefit from using this long tail specific keyword strategy to get the cheaper clicks on best blue widgetswhile still being able to bid on Widgets alone?

I was considering having 2 seperate adwords accounts.. one with all the long tail specific words and one with just the one word broad keywords like "widgets"

[flowersthaiiland]

What worries me is

It's good practice to avoid having duplicate keywords in your account. Identical keywords will actually compete against each other in the auction which might drive up your own bids. So make sure that you use a keyword only once throughout your whole account, ***including variations on the same broad-match keyword.*** ...

That does seem to suggest that Widgets and Blue Widgets compete against each other if broad match? Even if using broad match modifier +blue +widgets and (broad)widgets compete against each other. Similarly +blue +widgets and +best +blue +widgets also compete against each other. Is that right?

[flowersthaiiland]

does

best blue widget

and

best blue widgets

compete against each other in broad match, if in different adgroups.. or in the same adgroup?

Google doesnt really explain what they mean by broad match variation keywords competing against each other thanks

[RhinoFish]

if the match types are the same, and more than one keyword can be triggered, they'll go for performance optimization. but they also deliver the more restrictive match type when multiple matches can be triggered.

experiment with matching types, using exact and phrase and mod broad in combination with broad. broad alone means your ads won't be as optimized as they can be.

also consider using what i call steering negs... between campaigns or ad groups, ad negs to keep overlap down.

like this:

AdGroup1 = BBQ Chips
(ad group negs: -sea,-salt)

AdGroup2 = Sea Salt Chips
(ad group negs: -barbecue,-bbq)

use the search terms report to learn where G is guiding broad matches (and other types) to see where your intended ad delivery is being mistargeted, and layer in some steering negs to correct it.