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Some QS 3, Most QS 7 - confused!

Mix of quality scores in adgroups

     
10:43 am on Jul 22, 2010 (gmt 0)

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I run a large number of tightly focused ad groups on adwords.

A typical adgroup will have say 10 keywords in there.

The problem I have is with QS. Most keywords maintain QS 7 but around 2 or 3 in each adgroup are QS 3. As these aren't showing ads, I don't think I can write 'quality ads' for them any more.

What should I do? Should I delete these keywords?

Is this normal... I would hate for my account to be cancelled because some keywords are QS 3.
10:50 am on July 22, 2010 (gmt 0)

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When I get a few keywords like that, I have to decide how important to me they really are. If I think I need them, I'll separate them off to their own ad group(s) and write specific ads, and maybe even a specific landing page for them. If I don't think I can bring the QS up or they're marginal anyway, I just delete 'em.
11:10 am on July 22, 2010 (gmt 0)

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Thanks Netmeg

Mind if I ask something else, which is related?

How do people test new ads when they have a large number of adgroups? I find testing new ads effective but struggle across my large product range.
11:23 am on July 22, 2010 (gmt 0)

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It sounds as though you may have too many ad groups. I wouldn't recommend starting with a large number. Throw everything into a single ad group for a new campaign, then separate them out once you have the data.

There's no point setting up carefully tailored ads that mold around keywords that generate no traffic.
11:25 am on July 22, 2010 (gmt 0)

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Also... I assume you're using AdWords Editor right?

That certainly makes life easier!
3:15 pm on July 22, 2010 (gmt 0)

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I go the other way, actually, and I do use a lot of ad groups. One of my AdWords clients has over 2000 products and I still don't have them all in yet. But you have to do some research - not *all* products are heavily searched in Google anyway. Concentrate on the most likely ones first, and you'll see what works and what doesn't. You might be able to group some of the other ones together.

Organization is *everything* in AdWords, but what works for one set of circumstances isn't necessarily what works across the board.