how to target market when your product is for everyone?

create ad groups for each industry? or....

[alphaomegabeta84]

My product is eligible to sale no matter what your industry is or what your business is?

Should i create ad groups and landing pages for each industry? or is there other easier way to target all people?

[lammert]

Even if your product is for all markets, there may be different reasons for every market why people need your product and specializing your marketing campaign for each separate market might therefore increase the effectiveness of your AdWords campaigns.

For example when selling shoes:

• Soft comfortable shoes - targeting elderly people
  
• Shoes following the latest mode trends - targeting younger females
  
• Shoes with the highest degree of protection - targeting industrial use