Google Checkout showin in Adwords?

[martincgreenwood]

How long has this been going on?

Just did a search for sonicwall support warrington and got this:

[i30.tinypic.com ]

[netmeg]

Umm. Years.

[travelin cat]

Yes this has been going on for years. I have always thought that it gives an unfair advantage to advertisers using Checkout as the relatively large multi-colored ads draw attention to the ad over all of the others.

I'd love to seem some stats on this, but I would think that CTR would be higher with these then those without them, regardless of position on the page as visitors eyes are drawn to them.

[limoshawn]

we have found that it actually lowers our CTR in much the same way that including a price in the ad does.

[travelin cat]

limoshawn, that is interesting. Does Google give you the option of including the image, or is it just automatically included if you use Checkout?

[limoshawn]

there's no way that i know of to manage it in the adwords interface. in the google checkout interface you link or unlink adwords accounts and that's what we use for an on/off switch.